Benefit Rollerlash review

I LOVE mascara. It’s one makeup bag must have that I just can’t live without. I have tried many varieties available on the market and found some great ones and some really, REALLY bad ones. Some of the best ones, surprisingly, have been the cheaper varieties. 

Now, I don’t know about you, but I utterly refuse to spend more than £25 on a mascara. I have bought mascara’s from Dior, Chanel and YSL and they have never surpassed what my normal drugstore mascara can do. Actually, the Dior one was a total waste of money in my opinion because it did nothing for my lashes and just clumped a lot. I do think the formulation for most mascara a is pretty much the same, it’s more about the brush. 

I saw a few other bloggers raving about the new Benefit Rollerlash mascara, and saw some good things on Instagram about it. I was dubious at first as I had a serious disaster story with “BadGal lash”, Benefits original mascara offering, but after getting a miniature “they’re real” mascara in a Benefit set I got for Christmas and seeing how great that was, I decided to go for it. I’m glad I did. 

Retailing at £19.50, this mascara is on the pricier end of the scale, but I think it pretty much pays for itself. The packaging is gorgeous and has a real 50’s feel to it, which is right up my street. The mascara handle is large and has indentations for easy of use and good grip while you are applying, which is really nice. 

The formula is just thick enough and coats every lash completely, drying to a black glossy finish which is super light weight and not sticky. But the best part is the brush. This brush was created especially to lift and fan the lashes to create a wide awake look. 

Benefit say – It’s a roller for lashes! The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours.

And I have to agree! The brush is curved like a half moon shape, and is covered in soft plastic teeth in varying lengths. This shape allows the brush to grab each lash individually at the base and coat each one evenly as you roll it up to the tip of your lashes. With that rolling movement, you create a curl and lift which opens up your eyes in an instant. It’s super easy to control and just one sweep makes a huge difference. I’m a huge lover of black eyeliner, but with this mascara I don’t feel like I need it at all. It creates a wide “doe-eyed” look and makes my eyes look really awake. 

I took a before and after shot just to show you how good one coat of this mascara is.


Rollerlash adds a new fullness to my lashes and gives me a winged look with ease. No falsies required! 

All-in-all I’m really happy with my purchase and think it’s totally worth the price tag. It’s a great all rounder and I highly recommend it if you want to have long, luscious lashes. 



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